Skip to content
Break-even

Break-even calculator

Free tool

Find the most you can spend to win a sale, and the ROAS you need, before a single ad runs.

Your product
$

What the customer pays

$

Your cost for the product

· optional
$

What you pay to ship one order

· optional
$

Packaging and other per-sale costs

· optional
%

Payment processor fee

· optional
%

Share of orders refunded

Advanced
· optional
%

Profit you want to keep per sale

· optional
$

From your ad platform

· optional
$

Ad cost per sale today

Enter your price and costs

Needs product price and product cost.

Max acquisition cost

—

Break-even CPA

Break-even ROAS

—

Price ÷ margin per sale

Margin before ads

—

Share of price left for ads

Cost per sale

—

Product + shipping + other + fees

Advanced break-even

Hit a profit target, and see how your current costs compare.

Add a target margin, your current CPC or your current CPA on the left to fill these in.

Target CPA

—

Max ad cost per sale at your target margin

Needs product price and product cost.

Target ROAS

—

ROAS needed for your target margin

Needs product price and product cost.

Break-even conversion rate

—

Minimum to not lose money

Needs product price and product cost.

CPA headroom

—

Room left per sale

Needs product price and product cost.

How this works

Each sale earns its price minus its costs. That margin is the most an ad can cost you per sale without losing money.

Break-even ROAS = price ÷ that margin. With a $100 price and $35 in costs: 100 ÷ 65 = 1.54×.

Fixed costs (agency fees, tools) aren’t included here because they don’t grow per sale. The campaign calculator includes them in your profit.