For online stores, media buyers and agencies
See which ads make money and which lose it.
Ad platforms show revenue, not profit. AdMargins subtracts your product costs, fees and shipping, and estimates the profit of every Meta, Google and TikTok campaign, then shows what to pause, fix or scale.
Free calculators without an account. Starter plan free for 14 days, no card needed.
Your break-even in 10 seconds
You can spend up to $65.00 to win a customer.
Break-even ROAS: 1.54×
$100.00 price − $35.00 costs per order = $65.00 left for ads.
Example values. Change them to yours.
Open the full calculatorRevenue is not profit
Your ROAS looks good. Is your business actually profitable?
Product costs, shipping, payment fees and refunds come out of every sale before your ads are paid for. A campaign can show a healthy ROAS and still lose money. AdMargins does the maths for every campaign.
Example campaign: “Interests – Hiking” (demo data)
- Ad spend
- $1,400.00
- ROAS
- 2.20×
- Looks healthy
- Break-even ROAS
- 1.95×
- After 35% product cost, fees, shipping, 8% refunds
- Estimated profit
- $177.02
- $1,400.00 spent to earn $177.02
Above break-even but below the 10% target margin. AdMargins flags it as Below target before it eats your budget.
How it works
Your profit after costs in three steps
- Step 1
Find your break-even
Enter your price and costs in the free calculator. See the most you can pay per customer and the ROAS you need, with the maths shown.
- Step 2
Import your ad data
Export from Meta, Google Ads or TikTok and drop the file in. Set your costs once; AdMargins calculates the profit of every campaign.
- Step 3
Know what to do next
Every campaign is sorted into pause, improve or scale, with the money at stake. Track profit month by month and share clear reports.
Pricing
Start free. Pay when it pays for itself.
The calculators are free for everyone, no account needed. Plans are monthly and you can cancel anytime.
Starter
For one store or brand.
Free for 14 days, then $10/month
$10/month
ProRecommended
For media buyers and growing brands.
$35/month
Business
For freelancers and small agencies.
$70/month
Agency
For agencies with many clients.
$160/month
Prices in USD, excluding VAT/sales tax where applicable.
FAQ
Questions advertisers ask
Is AdMargins free?
The calculators are free for everyone, with no account. The Starter plan begins with a free period; see the pricing. Plans are monthly and you can cancel anytime.
Do I need to connect my ad accounts?
No. Export a CSV and drop it in; the platform and columns are detected for you. Direct connections that import automatically are planned; CSV import will stay available.
Which languages can reports be in?
English, German, French, Spanish, Dutch and Italian, set per client, with each country’s number and date formats. Your own notes are included as you write them.
Where is my data stored?
Without an account, everything stays in your own browser. With a free account, your brands and imports are stored securely in the EU (Frankfurt) so you can use them on any device. We never sell your data; see the privacy policy.
How is profit calculated?
Revenue minus refunds, product costs, shipping, payment fees and ad spend, using the costs you enter. Every formula is published on our methodology page and explained next to each number in the app.
Is it accurate?
All calculations come from one tested engine, checked by hundreds of automated tests and by a second, separate implementation (our own, written in another programming language) that recomputes every formula with exact decimal arithmetic. Results are only as accurate as the costs you enter and the revenue the ad platforms report.
Who is it for?
E-commerce owners and marketers who run their own ads, media buyers, freelancers and agencies. Agencies get white-label client reports, a report pack and a portfolio view on the higher plans.
See your break-even in under a minute.
Free, no sign-up. Import your ad data when you’re ready.