For store owners
See which ads actually make you money
Ad platforms report revenue. Your bank account sees profit. AdMargins takes your ad exports and your costs and shows each campaign’s estimated profit, the ROAS it needs to break even, and what to pause, fix or scale.
No card needed. Free calculators need no account at all.
Why ROAS alone misleads
- A 2× ROAS can be a loss once products, shipping, payment fees and returns are paid.
- Meta, Google and TikTok each count the same order, so their totals add up to more than you sold.
- Without a break-even number, it’s hard to know when to cut a campaign or spend more.
How it works
- 1
Add your costs once
Product cost, payment fees, shipping and returns. Not sure? Start with a free calculator.
- 2
Import your ad exports
CSV from Meta, Google Ads or TikTok. Sample files show the format.
- 3
See what to do
Estimated profit per campaign, break-even ROAS and an action plan, plus your store’s real sales compared with platform claims.
What you get
- Estimated profit per campaign vs break-evenStarter and up
- Action plan: what to pause, fix and scaleStarter and up
- Weekly profit email and alertsStarter and up
- Store profit check: your store’s own sales vs platform claimsPro and up
- Trends and budget forecastsPro and up
Which plan stores start with
Starter
From $10/month
One store, imports, the action plan and the weekly email.
Pro
From $35/month
Adds the store profit check, trends and forecasts.
What the numbers are, and aren’t
AdMargins shows estimated campaign profit: what the ad platforms report, minus the costs you enter. It isn’t incremental profit (what the ads caused), and platforms can count the same order twice, so compare with your store’s own sales in the Store profit check. Every formula is on the methodology page.
The demo uses a fictional store with made-up numbers, clearly marked as sample data.
See how profit is calculated